Babyvision Limited

On this page

• Overview
• Kindness, compassion and dignity
• Treating people as individuals
• Independence, choice and control
• Responding to people’s immediate needs
• Workforce wellbeing and enablement

Care met people’s needs in a way which was safe and supportive and enabled them to do the things that mattered to them.

We looked for evidence that people were treated with kindness, empathy and compassion. We assessed the levels of people’s privacy and dignity. We asked people using the service to tell us about their experiences, if they were respected, if they understood that they and their experience of how they were treated and supported mattered. We also looked for evidence that every effort was made to take people’s wishes into account and respect their choices, to achieve the best possible outcomes for them.

At our last assessment we rated this key question good. This meant people were supported and treated with dignity and respect; and involved as partners in their care.

We have not awarded this service a score for Caring.

Find out about when we will not publish a key question score and what we look at when we assess Caring.

The service always treated people with kindness, empathy and compassion and respected their privacy and dignity. Staff treated colleagues from other organisations with kindness and respect.

Staff cared for people using the services with compassion and kindness. We observed this during our observation and throughout inspection. Staff attitude and behaviours when interacting with people showed that they were discreet, respectful and responsive, providing them with emotional support and advice at the time they needed it.

The service actively sought the views of people using the service and were encouraged to leave feedback on social media. Feedback from people was consistently positive, with a high volume of reviews (4.9 stars from over 835 reviews) describing staff as kind, friendly and supportive. People reported feeling at ease, reassured and well cared for during their appointments, particularly when feeling anxious or following previous pregnancy loss.

Staff were described as knowledgeable, patient and accommodating, taking time to answer questions and not rushing consultations. The environment was described as welcoming, and people valued the personalised and compassionate approach to care. Many reviews highlighted the emotional support provided and expressed strong recommendations for the service.

Staff introduced themselves clearly, communicated their roles, and interacted with people and those close to them. Care was delivered discreetly, with staff avoiding inappropriate conversations in public areas. In scanning environments, staff recognised and responded to people’s anxiety, taking steps to reduce stress. People were appropriately covered to minimise exposure, and feedback confirmed they felt well treated. Staff followed policies to always ensure confidentiality of care and treatment.

The receptionist assisted people using the service promptly and was friendly and efficient.

The evidence showed a good standard. The service treated people as individuals and made sure people’s care, support and treatment met people’s needs and preferences.

Staff directed people to other services when appropriate and supported them to access these where required. Feedback from people highlighted compassionate and person-centred care, with one person stating staff understood their situation and provided comfort and reassurance. The service actively encouraged staff to ensure people using the service and their families had a positive and supportive baby scanning experience, promoting both emotional wellbeing and a personalised approach to their individual scanning experience.

The evidence showed a good standard. The service promoted people’s independence, so people knew their rights and had choice and control over their own care, treatment and wellbeing.

Staff actively encouraged people to enjoy their experience and demonstrated an understanding of the emotional impact that scans could have on wellbeing, consistently treating people as individuals. Communication was clear and effective, ensuring people understood the ultrasound process and what to expect from their appointment. The service provided personalised options, including a range of keepsake items, with scan images routinely offered in printed or electronic formats. Women were given opportunities to make informed decisions about additional keepsakes following their appointment. They also had choice and control over how they booked appointments, with options to book by telephone or via the provider’s website, and access to flexible appointment times, including evenings and weekends.

The evidence showed a good standard. The service listened to and understood people’s needs, views and wishes. Staff responded to people’s needs in the moment and acted to minimise any discomfort, concern or distress.

During the inspection, we observed staff providing continuous reassurance, checking people’s comfort throughout scanning and offering guidance, such as repositioning, to support effective imaging. Staff involved people and those close to them in decisions about their care and treatment, ensuring communication was clear and people understood the scanning/ NIPT process and what to expect. People told us staff were thorough, took time to explain and provided reassurance, and they felt well informed throughout. Information about pricing and scan options was shared in advance of appointments, and results were provided at the end of consultations, with clear communication regarding any follow-up laboratory testing and expected timeframes.

The evidence showed a good standard. The service cared about and promoted wellbeing.

Staff spoke positively about working for the service and expressed pride in their roles, with plans in place to further strengthen the team. Staff had access to the resources and facilities required to work safely, including the ability to take appropriate breaks to support their wellbeing.