Rainbow Baby Scans

On this page

• Overview
• Person-centred Care
• Care provision, Integration and continuity
• Providing Information
• Listening to and involving people
• Equity in access
• Equity in experiences and outcomes
• Planning for the future

We looked for evidence that people and communities were always at the centre of how care was planned and delivered. We checked that the health and care needs of people and communities were understood, and they were actively involved in planning care that met these needs. We also looked for evidence that people could access care in ways that met their personal circumstances and protected equality characteristics.

This is the first assessment for this service. This key question has been rated good. This meant people’s needs were met through good organisation and delivery

We have not awarded this service a score for Responsive.

Find out about when we will not publish a key question score and what we look at when we assess Responsive.

The evidence showed a good standard. The service made sure people were at the centre of their care and treatment choices and they decided, in partnership with people, how to respond to any relevant changes in people’s needs.

Women understood their condition, care and treatment options. This was a private scanning service that based women’s care around their individual needs and preferences.

Women’s care plans reflected their holistic needs. The services website listed all the available scans and the purpose of each scan so that women could make informed decisions. Women had control over their requests and records showed that their individual needs were met.

The evidence showed a good standard. The service understood the diverse health and care needs of people and their local communities, so care was joined-up, flexible and supported choice and continuity.

The service was flexible and open to all women who required either gynaecological or pregnancy scans. Women’s care was tailored to meet their needs. Women booked scans through the service’s website, where they completed a quick questionnaire. The service opened 7 days a week at various times, on Tuesdays and Wednesdays the service was open in the afternoon and evenings to accommodate working mothers and families.

The service offered over 12 types of pregnancy scans, these included but were not limited to early pregnancy scans, 2nd trimester scans, 3rd trimester scans, and gender surprise scans. Staff reviewed the bookings and any mobility or language needs prior to the booking so arrangements could be made to meet those needs. Staff could access a language interpretation digital application if required. Staff offered women whose babies were not in the correct position for either a gender or 4D scan a discounted additional scan at a later date to ensure that women’s needs were met.

The service kept clear records of what type of scans and the number the service carried out. Staff offered transvaginal scans to women if the sonographer suspected an ectopic pregnancy. This meant that they were able to track and trace patients and understand their busy and quiet periods.

The evidence showed a good standard. The service supplied appropriate, accurate and up-to-date information in formats that were tailored to individual needs.

The service ensured that women, their families and carer were given information in ways that were accessible and supported their rights and choices. The service adhered to information governance systems, which included confidentiality of patient records. Computers were password protected.

The service adopted a process that complied with the Accessible Information Standard. This is an NHS standard that aims to make sure people with a disability or impairment can access and understand the care and information they receive. The sonographer would record this and share the information if a referral was made into the NHS.

Staff made sure women could obtain information on treatments, local services, patients’ rights, or how to complain. Information leaflets were available within the reception area and on the services website. Women fed back they could access information when needed.

The evidence showed a good standard. The service made it easy for people to share feedback and ideas, or raise complaints about their care, treatment, and support. They involved people in decisions about their care and told them what had changed as a result.

The manager took complaints seriously and made sure they responded to the concerns raised by service users. The service had received 2 complaints since January 2026. The complaints related to the provision of toilet facilities and staff explained that on both occasions the manager had worked alone and been unable to check the toilet facilities in the afternoon. As a result of the complaints, the service recruited the receptionist so that they could always monitor the environment and maintain stock.

The evidence showed a good standard. The service made sure that people could access the care, support and treatment they needed when they needed it.

Women could access care and support when they needed it and in a way that worked for them. The service was flexible and bookings were well managed. Staff reviewed bookings throughout the day and blocked out slots when the service was unavailable.

The service was alert to discrimination and inequality that might disadvantage different groups of people. Women could access the service when they needed to. Women told us that they found the service easy to access and staff told us that there were many times when women could be seen on the same day as they booked.

The evidence showed a good standard. Staff and leaders actively listened to information about people who are most likely to experience inequality in experience or outcomes and tailored their care, support and treatment in response to this.

Staff tailored care to meet the individual needs of all women. People could access care and support when they needed to and in ways that worked for them. Staff received equality, diversity, inclusion and human rights digital training and records confirmed that this had been completed. However, the service had not captured ethnicity data as part of the women’s initial risk assessments.

The evidence showed a good standard. The service supported people to plan for important life changes, so they could have enough time to make informed decisions about their future.

Staff supported women to make informed choices about their care and treatment and their future – for example gender and wellbeing scans. Women’s decisions and what mattered to them were delivered through personalised care which was shared with others who may need to be informed.

Staff created personalised scan images for each woman accessing the service. Women received free images on the scans and were also provided with digital copies