- Care home
Beach Road
Assessment report published 8 June 2026
Contents
On this page
- Overview
- Kindness, compassion and dignity
- Treating people as individuals
- Independence, choice and control
- Responding to people’s immediate needs
- Workforce wellbeing and enablement
Caring
Caring – this means we looked for evidence that the provider involved people and treated them with compassion, kindness, dignity and respect.This is the first assessment for this newly registered service. This key question has been rated good. This meant people were supported and treated with dignity and respect; and involved as partners in their care.
This service scored 75 (out of 100) for this area. Find out what we look at when we assess this area and How we calculate these scores.
Kindness, compassion and dignity
The provider always treated people with kindness, empathy and compassion and respected their privacy and dignity.
People experienced calm, patient and caring support from staff who interacted in a respectful and reassuring way. Observations showed staff speaking gently, explaining what they were doing and allowing people time to understand. Staff regularly used positive reinforcement such as, “you did well” and “well done”, which supported people’s confidence and emotional wellbeing.
We saw people comfortable in staff’s company, many of whom had known each other for a number of years. We saw a person gently reach out and lightly touch the face of a staff member who was talking to them. The staff member smiled and carried on the conversation. This demonstrated a trust between the person and the staff member.
The registered manager and staff consistently spoke of people they supported with respect and genuine regard.
Treating people as individuals
The provider treated people as individuals and made sure people’s care, support and treatment met people’s needs and preferences. They took account of people’s strengths, abilities, aspirations, culture and unique backgrounds and protected characteristics.
Staff showed a clear understanding of people’s individual needs, preferences and communication styles. A staff member said, “Everyone is unique in their own way we don’t generalise.” These comments were indicative of the values of the service and team. Observations demonstrated staff adapted their approach, giving people time to process information and avoiding rushing them.
Families were involved where appropriate, with communication diaries, photos and videos shared to support continuity and personalised care. A relative told us, “I can tell you, he has excelled under the care of registered manager and the team. He is much more able to achieve goals and in himself he is more confident.”
Independence, choice and control
The provider promoted people’s independence, so people knew their rights and had choice and control over their own care, treatment and wellbeing.
People were encouraged to take part in everyday activities and develop skills at their own pace. Staff supported people to increase independence over time, for example using prompts to help people complete tasks themselves. This approach supported autonomy while ensuring people received appropriate support.
We observed staff offering careful choices which didn’t overwhelm people being constantly and consistently offered. A relative told us of the staff approach. “They don’t give up and will try several times to achieve things both in the home and in the community.”
Responding to people’s immediate needs
The provider listened to and understood people’s needs, views and wishes. Staff responded to people’s needs in the moment and acted to minimise any discomfort, concern or distress.
Staff were attentive and responsive to people’s moods, health needs and communication cues. Observations showed staff adjusting their approach when people appeared tired, anxious or reluctant to engage, offering reassurance, space or further explanation as needed. Staff demonstrated knowledge of people’s health needs and supported people in ways that reduced anxiety, such as avoiding waiting in busy environments. People were supported calmly and appropriately, helping them feel safe and understood.
The registered manager demonstrated the system for alerting where people needed urgent health care. Staff were aware how to respond to immediate needs and ensured prompt action.
Staff were able to tell us how they responded when they felt people might be unwell if the person could not say for themselves.
Workforce wellbeing and enablement
The provider cared about and promoted the wellbeing of their staff and supported and enabled staff to always deliver person-centred care.
Staff told us they were well supported. They commented on the induction and training, saying it was not hurried and gave them time to learn. Staff received regular in person supervision meetings, where they spoke about a range of topics with their managers. Staff who had worked at Beach Road for several years commented things had improved under the new provider and they felt they had better support. Staff were confident in their roles, understood safeguarding and MCA responsibilities, and described shared values of kindness, respect and patience. This supportive culture enabled staff to provide consistent, compassionate care