Share for Better Care campaign: stakeholder toolkit

Page last updated: 2 September 2026

We want more people to share their experiences of care with us. Use the materials in this toolkit to support our campaign.

A doctor reassuringly puts her hand on a patient's back to help her walk through a hospital.

The power of communities in improving care

Share for Better Care is our always-on campaign, run in partnership with Healthwatch England. The campaign specifically aims to reach people more likely to experience inequalities in access, experience and outcomes. 

In September 2026, we have a dedicated campaign moment to celebrate the power of communities in improving care. We will shine a spotlight on community organisations, grassroots groups, carers, advocates and online communities that help people access support, share experiences and influence improvements in the care they receive. 

We value your support as we work together to drive positive change across health and social care. Look out for opportunities to support the campaign by sharing social media content, cascading campaign materials through your networks, and starting conversations about how people can share for better care.  

You can find out more about the Share For Better Care campaign and download the stakeholder toolkit.  

Why taking part matters

Feedback about health and social care matters. It helps services spot what is working well and what needs to improve.

The Share for Better Care campaign highlights how everyone can transform an everyday spare moment into an opportunity to make a positive impact by sharing feedback about their care. Whether waiting for the kettle to boil or the bus to arrive, anyone can take a few minutes to share their experience of health and social care – good or bad. 

By getting involved, you can help raise awareness of why feedback is valuable to us and encourage more people in your community to have their say.  

How to support the campaign

You can support the campaign in the following ways:

  • share campaign messaging and assets on social media
  • retweet or reshare content from CQC and other partners’ social media channels
  • contribute people's stories and case studies
  • add campaign content to your website, such as a landing page or blog
  • use campaign materials to develop your own content and to collect feedback about care
  • highlight the campaign in other communications, such as newsletters.

Share your story

If you've got a story about how feedback has helped bring about a positive outcome for someone you support, we'd love you to share it. Use #ShareForBetterCare when you share your story.

About Share for Better Care

Share for Better Care builds on the success of our previous Because we all care campaign.

The Because we all care campaign resulted in over 90,000 people sharing their experiences. This information has helped inform how CQC regulates services, as well as the recommendations Healthwatch has made at a national and local level to professionals about service improvements.

Thank you for your support.