We want more people to share their experiences of care with us. Use the materials in this toolkit to support our campaign.
The power of communities in improving care
Share for Better Care is our always-on campaign, run in partnership with Healthwatch England. The campaign specifically aims to reach people more likely to experience inequalities in access, experience and outcomes.
In September 2026, we have a dedicated campaign moment to celebrate the power of communities in improving care. We will shine a spotlight on community organisations, grassroots groups, carers, advocates and online communities that help people access support, share experiences and influence improvements in the care they receive.
We value your support as we work together to drive positive change across health and social care. Look out for opportunities to support the campaign by sharing social media content, cascading campaign materials through your networks, and starting conversations about how people can share for better care.
You can find out more about the Share For Better Care campaign and download the stakeholder toolkit.
Why taking part matters
Feedback about health and social care matters. It helps services spot what is working well and what needs to improve.
The Share for Better Care campaign highlights how everyone can transform an everyday spare moment into an opportunity to make a positive impact by sharing feedback about their care. Whether waiting for the kettle to boil or the bus to arrive, anyone can take a few minutes to share their experience of health and social care – good or bad.
By getting involved, you can help raise awareness of why feedback is valuable to us and encourage more people in your community to have their say.
How to support the campaign
You can support the campaign in the following ways:
- share campaign messaging and assets on social media
- retweet or reshare content from CQC and other partners’ social media channels
- contribute people's stories and case studies
- add campaign content to your website, such as a landing page or blog
- use campaign materials to develop your own content and to collect feedback about care
- highlight the campaign in other communications, such as newsletters.
How to use our campaign assets
Download our assets from Google Drive. We have designed them so you can add your own messages and logo.
Share your story
If you've got a story about how feedback has helped bring about a positive outcome for someone you support, we'd love you to share it. Use #ShareForBetterCare when you share your story.
You can use these sample posts to support the campaign - or create your own.
- Share your experience of local health services to help improve care for all. Fill in this form to share your experiences and improve care for everyone: [insert Give feedback on care link here] #ShareForBetterCare
- We want to know more about your experiences of health and social care. We use your feedback to help improve care for everyone. Fill in our confidential feedback form and tell us about your care: [insert Give feedback on care link here] #ShareForBetterCare
- What do you think of your social care services? Share your story to improve care [insert Give feedback on care link here] #ShareForBetterCare
- Together, we can improve health and adult social care, knowing about your experiences of care helps us make a real difference. [insert Give feedback on care link here] #ShareForBetterCare
- Whether it’s good or bad, big or small, we welcome your feedback. We are here to listen to and act on your feedback. [insert Give feedback on care link here] #ShareForBetterCare
- The simple act of sharing feedback is already helping services, supporting staff, and improving care for people who use it. [insert Give feedback on care link here] #ShareForBetterCare
- Giving feedback on care is vital to us for improving the health and social care that you receive. Tell us about your experience here [insert link to own feedback forms/website]. [insert Give feedback on care link here] #ShareForBetterCare
- #ShareForBetterCare focus on encouraging all people to feed back about local health and social care services. Tell @CareQualityComm about your care. [insert Give feedback on care link here]
- We want to hear your feedback. Tell us your experiences of health or social care. #ShareForBetterCare. Your feedback can help improve health for everyone. Fill in this form to tell us about your experiences. [insert Give feedback on care link here]
- We all care about the NHS but we need your feedback to help us understand you and your loved ones with the best possible care. Sharing your experiences can make a difference. [insert Give feedback on care link here] #ShareForBetterCare
About Share for Better Care
Share for Better Care builds on the success of our previous Because we all care campaign.
The Because we all care campaign resulted in over 90,000 people sharing their experiences. This information has helped inform how CQC regulates services, as well as the recommendations Healthwatch has made at a national and local level to professionals about service improvements.
Thank you for your support.
Alternative version of the stakeholder toolkit
British Sign Language (BSL):
Share for Better Care: toolkit