- Dentist
Pure Smiles - New Kings Road
Assessment report published 8 October 2025
Contents
Judgements
Our view of the service
We carried out this announced on-site inspection on 10 September 2025.
We found the practice had met regulations.
Infection control procedures in place were effective.
Staff had the skills, knowledge and experience to carry out their roles.
Staff provided care and treatment in line with current guidance. They treated patients with dignity and respect and ensured access to care, support, and treatment when required.
The practice had systems to identify and manage risks which required some improvements.
Recruitment procedures did not entirely reflect current legislation.
The practice is in the London Borough of Hammersmith and Fulham and provides private dental care and treatment for adults and children.
Access to the practice was made available to people with mobility issues via a temporary ramp when needed. Car parking spaces were available, including dedicated parking for disabled people, near the practice.
The practice had 2 treatment rooms. At the time of our inspection, there was a total of 7 staff, of which there were 2 dentists, 3 dental nurses, 1 receptionist and 1 practice manager. We gathered feedback from staff and spoke to a range of staff during our inspection, including the 2 dentists, 2 dental nurses, and the practice manager.
The service provides cosmetic treatments, some of which are not in scope of CQC regulation and are not covered in our inspection.
People's experience of this service
On the day of our inspection, we collected patient feedback from 2 patients. Online reviews and patient survey results provided a positive view of the dental team and care provided by the practice.
Comments included:
“Very professional, friendly, diligent and knowledgeable.”
“Amazing dental clinic with flawless service.”
“[The dentist] also offered me meditation and breathing exercises to settle me and ease any anxieties.”
Patients commented positively about the standards of cleanliness.
Patients felt able to book appointments within an acceptable timescale for their needs and said they had enough time during their appointment without feeling rushed.
Patients told us they were given clear information to help them make an informed choice about their treatment and any associated costs. They were involved in decisions about their care. “The pre- consultation was particularly impressive as [the dentist] went the extra mile in taking his time and fully explaining the treatment plan, process procedure”.
Patients said when they were prescribed medicines, sufficient information was given.
The practice shared patient feedback with the team. We were told this was reviewed and where suggestions had been made, appropriate action would be taken.