- Homecare service
Brand Care
Assessment report published 2 June 2026
Contents
Ratings
Our view of the service
Date of inspection: 28 April to 4 May 2026. This was the first assessment since the service was registered.
Brand Care is a domiciliary care service which provides personal care to people living in their own homes. The Care Quality Commission (CQC) only inspects where people receive personal care. This is help with tasks related to personal hygiene and/or support with eating and drinking. Where they do, we also consider any wider social care provided. At the time of the assessment the service was supporting 2 people in receipt of the regulated activity of personal care.
The registered manager focussed on the delivery of high quality person centred care to people which relatives confirmed they received. Acknowledging Brand Care is a small service it was evident from our assessment the ethos of the service was providing an exceptionally caring service. The service was keen to showcase the positive impact and experiences it delivered to people throughout the assessment process and their desire to expand and grow the service whilst not impacting on care quality.
Compliments were paid to the kindness and compassion of staff, and how they upheld people’s privacy and dignity. It was clear staff knew people they supported well.
A positive culture within the service was evident. Feedback we received confirmed this. The registered manager was a visible presence within the service, open and transparent acting with integrity and professionalism. The registered manager knew the importance of their role with regard to teamwork, communication and relationships between them, staff and people. People were complimentary about how they were treated with kindness and compassion, and how their privacy and dignity was upheld. People had choice of how their care was arranged and the service encouraged people to remain independent and to maintain relationships with family and friends.
Managerial arrangements were overall effective in the context of the size of the service which supported governance and oversight. A number of audits were undertaken to ensure the service was monitored well and policies and procedures in place complemented this.
Effective systems were in place to assess, manage risk and safeguard people from harm and abuse. People received a comprehensive assessment of their needs prior to support commencing and accompanying care plans and risk assessments were detailed and reflective of people. Care records confirmed people received care according to their needs, wishes and preferences.
Staff were treated equally and understood their roles and responsibilities. They were encouraged to give feedback and were supported well. Staff had received a thorough induction; appropriate training with their competencies monitored through spot checks and regular supervisions.
There were enough suitably experienced and safely recruited staff deployed to ensure care was delivered as planned and at the time it was arranged. Infection Prevention Control (IPC) measures were in place and medicines were managed safely.
People's experience of this service
People’s feedback of the quality and person centred care they received was overwhelmingly positive. People were truly respected and treated as individuals with their privacy and dignity always upheld. A relative said, “Everything about the overall care package and the support we receive is fantastic. My [family member] is the best they have ever been.” Another relative said, “The attentiveness of the managers and how they support their staff is notable.”
Positive relationships between families, managers and staff were embedded. People received their care and support from a diligent cohort of staff who knew people extremely well. They praised staffs’ attention to detail and patience when delivering care working alongside them to maintain their health, well-being and independence. Relatives trusted the service to safeguard their family members. A relative said, “They [carers] make [name] feel safe.” A review of one person’s care notes specifically detailed how staff at every care call had left their property secured.
People received their care as planned and the service was flexible to people’s requests to change their arrangements. A relative said, “They [carers] are never late and always do everything they should.”
People, where they were able to do so, and their relatives were consulted in all aspects of their care. Information was provided to people in formats they understood, and the deployment of staff met their religious and cultural needs.
People said staff always wore appropriate clothing and Personal Protective Equipment (PPE) when delivering personal care. One person said, “The carers always wear aprons and gloves.”
Staff supported people with their nutrition and hydration needs. One person received support to prepare their meals in line with their cultural preferences. Where required people had food and drinks prepared for them between care calls.